For months leading up to the launch of Rihanna‘s Fenty Beauty range of cosmetics, rumors have been swirling about what the line would be like. Many Rihanna fans hoped that the singer would release an inclusive range of products that would embrace all skin colors, and she did not disappoint.
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Earlier this week, Instagram user @rihannadailybeauty direct messaged Rihanna and allegedly got the confirmation straight from the singer herself.
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“Gotta represent for my girls and we come in all shades!” Rihanna replied when asked about whether or not the line really has 40 shades.
Turns out the rumor was 100% true, as this photo from the launch proves — the line has an incredible variation in foundation colors unlike many others.
“[It] gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores so that wherever you are, it’s going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin — so you always look like you.”
Because finding your perfect shade amongst 40 isn’t the easiest thing to do, the website has a Foundation Shade Finder with a slider that helps you see all the colors available.
Rihanna and beauty fans alike were crazy excited to learn about the extensive range of shades available.
Beyond the PRO FILT’R foundation, Rihanna’s Fenty Beauty line also includes lip glosses, highlighting and contouring products, primers, blotting papers, and even a portable touch-up brush.
“Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures, and races,” Rihanna said. “I wanted everyone to feel included, that’s the real reason I made this line.”
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