The “Pink Eye” Makeup Trend is Taking Over

And it's totally chic, not at all sickly

The “pink eye” makeup trend might sound a little gross, but we promise you it’s completely not. Pink eye shadow is taking over, dominating beauty blogs and Instagram feeds, and when done right it looks undeniably chic.

Awesomeness continues after advertisement

As long as you pick the right shade, contrary to popular belief pink shadow can wake you up rather than make you look sickly. Speaking to POPSUGAR, Director of Makeup Artistry at Glamsquad Kelli J. Bartlett says, “A playful and pretty pop of pink shadow can work to instantly brighten your look.

“Rich raspberries look amazing on deeper tones, while light blush can look gorgeous on fair skin,” Bartlett adds. She suggests experimenting with a shade of blush you already own if you’re not ready to commit to a pink shadow palette.

pink eye shadow trend 1

Image source

Awesomeness continues after advertisement


Bartlett also believes that the “pink eye” trend looks modern and fresh when paired with loads of dark lashes and not a lot else. “This trend looks best when paired with minimal makeup,” she explains. A matching blush on your cheeks will give you that cold weather, all-over flushed look that’s so in right now.

You can try a bright, almost neon shade of pink:


A warmer, peachier shade of pink:

Pink eyeshadow, a purple lower lashline and a tad bit of glitter 🦄✨✨✨

A post shared by Meli 🌙 (@melimunchi) on


Or a rosy shade all over your lids:

close up 😁🤓😛 pleaaaase follow @ask_the_dentist he's amazing

A post shared by LOTTIE (@lottietomlinson) on


Experiment with different shades of pink to find out what works best with your coloring!

Featured image source