We’re obsessed with the nude lipstick trend and we know we’re not alone. The trend is so pervasive that Allure recently scoured Pinterest for the most popular nude lip color out there. Their results? NYX Soft Matte Lip Cream in London, which they estimate has 190.3k repins. That’s a LOT of repins.
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The best part? It’s only $6 NYX Cosmetics.
It’s easy to see why so many Pinterest users are obsessed with the natural shade.
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And it’s not just Pinterest that’s obsessed with the shade. It’s very popular on Instagram, too.
BRB, stocking up on SO MUCH of this shade.
Featured Image Source: The Beauty Baker