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If you have blonde hair, then you know the struggle is real when it comes to maintaining your golden locks. It’s easy for your color to go dull over time, especially by washing it on the reg. Thankfully, a beauty genius created purple shampoo for towheads (or wannabe towheads) to keep your blonde tresses looking fresh.
Whether you’re a natural blonde or not, or even have lighter highlights, you NEED purple shampoo in your shower. Here’s everything you need to know about it.
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How Does It Work?
Unlike traditional drugstore shampoos, a purple shampoo has a deep blue or violet color (hence the name), which neutralizes yellow tones making them bright and shiny — and not at all brassy. That’s because purple is the exact opposite of yellow on the color wheel, which is why it cancels out the red and yellow undertones while promoting the blue tones. The end result? Bright blonde hair! The best purple shampoos will be dark purple and have a thick texture. Try Clairol Professional’s Shimmer Lights Conditioning Shampoo for Blonde & Silver ($11) or amika’s Bust Your Brass Cool Blonde Shampoo ($24).
How Often Should You Use it?
When you first start using purple shampoo, hair professionals advise using it gradually. Maybe once a week for the first two weeks, and then every other time you shampoo until you find a routine that works for you and your locks. If you find that your hair still looks brassy, you might want to shampoo with it every time you step into the shower. On the flip side, if you find your hair looks ashy, cut back. How many times you use it really depends on your hair texture and what tone of blonde you’re aiming for.
How Do You Apply It?
Before applying the shampoo, rinse your hair with warm (not boiling hot!) water first, which will cause the hair shaft to expand, allowing for better depositing of the purple color. Next, liberally apply your new violet shampoo and let it set in your hair for about three minutes. When in doubt, consult the back of your shampoo bottle and follow its directions for exactly how long you should let it set. To seal in the color and to help keep it protected, rinse your hair with cold water. If you want to use a conditioner, hair experts say that your fave non-purple conditioner is fine. You might even want to alternate with a normal shampoo one day and a purple conditioner the next. Again, it’s all about finding the right balance for your perf blonde hue.
Now go rock those golden locks like the blonde bombshell you are!