These days, it feels like every celeb we love is attaching their name and stamp of approval to a fashion or beauty line, but some take it a step further and show that they really believe in the products they sell by wearing them themselves — in public. Keep reading to see some of your faves rocking their own clothing and makeup lines.
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RiRi celebrated the launch of her new Fenty Beauty line by stepping out head-to-toe in her own looks, from the fashion to the makeup.
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Kylie Jenner’s Lip Kits are a favorite of so many celebs, and it’s only natural that the reality queen would model her own line. Kylie loves to snap casual selfies wearing her own products, because she really is just like us (in this way anyway).
If any Spice Girl was going to grow up to be a fashion guru, it was Posh Spice. Victoria Beckham has her own line, and she loves it so much she routinely wears it out.
Selena Gomez is iconic in every way. We seriously can’t think of one thing about her style that we wouldn’t want to copy, which is why it was amazing news when she teamed up with Coach on a handbag line. Sel loves the bags so much, she carries them herself.
Z is an inspiration on and off the red carpet, but she gained major respect points when she walked the carpet at the Kids’ Choice Awards wearing one of her own designs. The best part? The dress is affordable enough for fans to buy, too.
Khloe Kardashian knows how tough it can be for a curvy girl to find jeans that fit just right. That’s why she launched her own denim line, Good American, which she wears herself because DUH look at that fit.