GEN Z: THE AUDIENCE YOU CAN’T IGNORE
We love you Millennials, but it’s time to step aside for the new generation of culture creators: Gen Z.
Forget what you’ve heard about this tech savvy, social media-obsessed bunch—we asked more than 1500 teens across the country to speak for themselves. Their responses provide a fascinating glimpse into the Gen Z experience: who they are, what they love, what makes them different, where to reach them, and why they’re disrupting pretty much everything.
Exercising significant influence in everything from media consumption and household purchasing decisions to activism and social issues, Gen Z is truly unlike any group we’ve ever seen.
- 71% of their entertainment consumption is streaming
- 58% say finding one’s purpose is a sign of a successful life
- 55% are more comfortable connecting with people online than in person
- 26% do not identify as heterosexual
So, what are you waiting for? Get to know the most unique and influential generation to date.
Still have questions about Gen Z? Send them our way at firstname.lastname@example.org