Take it from someone who just went through the process, applying to college is hard and time consuming. You have to send your school transcript, organize letters of recommendation, write seemingly endless essays, take standardized tests and send test scores, and write about your extra-curriculars and awards (if you have any).
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There’s now one more thing added to the college application process. Guidance counselors and college prep organizations are now advising high school students to develop their online personas as part of their application process — most notably their LinkedIn profiles. Students are being tasked with using the site to create robust online resumes on LinkedIn and then encouraged to include links to those resumes in their college applications. One company, Social Assurity, is one of numerous college prep companies working with students to hone their online presence via Linkedin.
With 40% of applications officers reporting that they checked out the social media and online presence of applicants, students are also being encouraged to curate social media accounts or to utilize Linkedin profiles as a professional buffer for potentially unsavory social media postings.
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Some young people are excited by the opportunity to use something they know and love, social media, to sell themselves to the world of adults and get real world opportunities and internships as a result. Whether or not Linkedin use among high school students catches on, it is certainly something to keep your eye on!