When we first read that business maverick and pop star Taylor Swift had trademarked the term “Swifties,” we didn’t even think twice, especially considering in 2015 she applied to trademark the phrases “1989,” “Swiftmas,” “I’ll Write Your Name,” and “A Girl Named Girl.”
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Turns out we should have known better. Taylor Swift is definitely up to something, and it sounds like that something is a potential music streaming service.
TMZ reported that Taylor Swift may be launching a music streaming service tentatively titled “Swifties.” She recently applied for trademark documents to brand a website that would feature “non-downloadable multimedia content in the nature of audio recordings.” Sounds like TMZ is dead on.
It’s an interesting move for Tayor Swift who has been very vocal about her disdain for streaming services, who, in her opinion, do not pay artists fairly. In December of 2014, after pulling her entire catalog from Spotify, she penned an op-ed piece for the Wall Street Journal expressing why she feels music should not be free.
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“It’s my opinion that music should not be free, and my prediction is that individual artists and their labels will someday decide what an album’s price point is. I hope they don’t underestimate themselves or undervalue their art,” she stated.
She then didn’t back down from her stance in 2015 when she wrote a letter to Apple opposing their planned 3-month free trial where artists wouldn’t be paid royalties. And the cool thing? Apple heard her loud and clear and followed her suggestion.
So what does this mean for Taylor and her own streaming service? Will she only be featuring her own music and paying herself? Or will she eventually go all J-Zay and stream other artists but just pay them proper royalties?
If one thing’s certain when it comes to Taylor Swift, nothing’s certain. We’ll just have to wait and find out.
**Update: According to Teen Vogue, Billboard speculates that Taylor Swift might actually be creating a fan club app that will enable fans to “buy merch and stream performances, as well as a mobile game”.
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